June 28, 2018—Philadelphia, PA— Pennsylvania Lumbermens Mutual Insurance Company (PLM), the largest mutual insurer dedicated to wood-related businesses, has announced it will formally rebrand, changing its name to Pennsylvania Lumbermens Mutual Insurance Company from Pennsylvania and Indiana Lumbermens Mutual Insurance Companies in an effort to simplify its dual branding approach.
Pennsylvania Lumbermens Mutual Insurance Company and Indiana Lumbermens Mutual Insurance Company (ILM) affiliated in 2013. In the years since, all ILM employees and customers have been moved to PLM as agreed upon at the affiliation’s inception, and the companies’ systems have been combined. Secondary legal entities have also been either retired or sold. Operating formally as PLM, the parent company will continue to honor all commitments and obligations outlined in the original affiliation agreements related to ILM. Marking the name change, PLM has updated its iconic tree and triangle logo, which represents the three-pronged relationship among the carrier, broker and insured.
“After undergoing a review, we found the best way to increase our brand’s transparency while retaining our commitment to our clients was to operate under a single brand, updating and streamlining our logo in the process,” said PLM President John Smith. “Going forward, PLM remains committed to working exclusively within the wood niche, providing a consistent and stable marketplace for our customers.”
To learn more about PLM and its 123 years of service to the wood products and building materials industries, head to https://www.plmins.com/.
About Pennsylvania Lumbermens Mutual
Pennsylvania Lumbermens Mutual Insurance Company (PLM) (www.plmins.com) is a nationally recognized property and casualty insurance carrier serving the lumber, woodworking and building material industries. Backed by more than 100 years of experience, the Philadelphia, Pa.-based company protects 6,000 businesses nationwide with property, general liability, inland marine, business automobile, commercial excess liability and equipment breakdown coverages.